Compare prices for fresh raspberries across pack sizes.
Here is the supply chain report.
Fresh raspberries sold in Edmonton retailers follow a geographically concentrated supply chain that shifts with the seasons. North America dominates the fresh raspberry market, accounting for an estimated 45% of global production, with California's fertile lands and favorable climate making it a major raspberry-growing region. Mexico is currently the world's second leading raspberry supplier, with 219,000 metric tons projected for 2025, and the United States is Mexico's biggest raspberry buyer.
Seasonal sourcing patterns are well established across the supply chain. The U.S. imports fresh raspberries from November through May, most originating in Mexico. During July and August, most fresh raspberries imported to the United States are produced in Canada. Edmonton retailers follow a similar seasonal cadence: product arriving in fall and winter originates predominantly from Mexico, while summer months may see domestic and Pacific Northwest supply.
Driscoll's raspberries and blackberries are tops nationally in category market share. Their varieties are exclusive to their network of independent growers, and the firm is starting production in Canada to serve the Canadian market, involving British Columbia and still-to-be-determined growing locations in the east.
Price impact: Sourcing geography is one of the most direct cost variables. Long-haul refrigerated transport from California or central Mexico to Edmonton adds significant freight cost. The distance from primary growing regions means Edmonton sits near the far end of the North American raspberry distribution network, which translates to higher landed costs compared to retailers closer to the source.
The fresh raspberry market is dominated by a small number of players. Driscoll's has 23% market share, and Naturipe has 17% share in the global berry market. Driscoll's is the world's largest supplier of fresh strawberries, blueberries, raspberries, and blackberries, commanding roughly one-third of the U.S. berry market.
Driscoll's competitive position is built on proprietary genetics. The company advances its proprietary varieties through natural cross-pollination techniques, breeding for better texture, flavor, shape and size, with research and development studying thousands of potential plants and choosing the top one percent to farm and sell under the brand. Typically, it takes between five to seven years to produce a seedling ready for commercial production. Driscoll's has recently introduced a premium tier of berries that commands a price approximately 30 percent higher than standard berries.
Price impact: This level of supplier concentration limits the pricing leverage available to retailers and distributors. Proprietary varieties effectively prevent direct substitution, giving dominant players meaningful control over the price floor. Retailers in Edmonton have limited ability to negotiate around brand equity in this category.
Raspberries are among the most perishable items in fresh produce retail. Current industrial practices rely mainly on cold storage at 0 to 2 degrees Celsius, resulting in a maximum commercial shelf life of 7 to 10 days after harvest. The perishability of raspberries has been limiting their market expansion and is a cause of food waste at retail stores and in households. Under ambient temperatures, the storage life of raspberry is limited to 3 to 5 days.
Berries are highly perishable horticultural produce with 30 to 60 percent losses depending upon the supply chain stages, with the highest fruit losses reported during transportation, which accounts for around 60% of total losses.
Fresh raspberries typically last only 2 to 7 days from harvest, depending on storage and handling. This limited window drives significant post-harvest losses — estimates show more than 15% of fresh raspberries are lost between farm and consumer each year.
For the Edmonton market specifically, cold chain infrastructure must operate continuously across a multi-day transport corridor from growing regions. Cold chain logistics in Alberta requires precise temperature maintenance at a steady 2°C to 4°C for fresh perishables that must stay cold but never freeze, along with seasonal climate protection during Alberta's extreme winters to prevent damage. FreshPoint, located in Vancouver, is Sysco Canada's Western Canadian produce hub, providing a continuous supply of fresh produce to all Sysco sites in Western Canada. Product moving through this distribution hub adds time and handling to the journey before reaching Edmonton.
Price impact: Cold chain infrastructure — refrigerated trucking, temperature-controlled warehousing, and continuous monitoring — represents a significant operating cost embedded in the retail price. Shrink (product loss from spoilage) also flows directly into retail pricing, as retailers price to recover losses across the full volume of product purchased, not just what is sold. Edmonton's landlocked inland position and climate add incremental cold chain cost relative to markets with shorter supply lines.
Raspberry prices are highly seasonal and can shift substantially with growing conditions. As of late 2025, wholesale unit prices for fresh raspberries varied widely by country: Spain at 17.44 USD per kilogram, United States at 12.29 USD per kilogram, and Poland at 9.34 USD per kilogram.
Weather events in key growing regions have demonstrated the speed at which prices can move. In Switzerland, heatwave losses reached catastrophic levels of up to 40 to 50 percent of the raspberry harvest, with imported supplies available only in small quantities, resulting in clear shortages and prices reaching the pain threshold. While Switzerland is not a direct supply source for Edmonton, weather disruptions in California or Mexico can trigger similar dynamics in the North American market.
In North America, strong summer volumes and new varieties are driving quality and steady supply growth, with supply from Watsonville, California, remaining steady and volumes from Mexico increasing as production gains momentum.
Price impact: Retail prices for raspberries in Edmonton will reflect wholesale market conditions at the time of purchase. During peak summer supply, prices tend to be lower. During winter months when the chain depends more heavily on Mexican imports, prices are typically higher. Any weather disruption at the source level is transmitted through the supply chain to the shelf.
The Canada-U.S. produce trade relationship has experienced significant volatility since early 2025. In 2024 alone, Canada imported close to $5.5 billion in fresh produce from the United States, representing a little less than half of all fresh produce imports.
Canada's retaliatory tariff list in early 2025 included fresh or chilled raspberries among the products subject to a 25 percent surtax. The International Fresh Produce Association stated that the latest round of tariffs was expected to drive up costs for both the fresh produce industry and consumers. However, the situation has since partially resolved. As of July 31, 2025, USMCA-compliant goods originating from Canada and Mexico remain tariff-free. On August 22, 2025, Prime Minister Carney announced that Canada will remove its retaliatory tariffs on CUSMA-compliant goods as of September 1.
Despite these resolutions, ongoing uncertainty about trade policy adds a risk premium to supply chain planning. The CEO of Hortifrut characterized tariffs as an obstacle that takes value out of the whole supply chain and makes it more difficult to bring in a product that is very healthy to the public, noting that in the mid-to-long-term, the consumer takes the biggest hit — "There's no doubt about that."
Price impact: While USMCA-compliant product currently moves tariff-free, the events of early 2025 introduced costs through uncertainty alone — importers building buffer inventory, re-routing supply, and managing compliance documentation. These costs do not disappear when tariffs are lifted; they are absorbed into supply chain infrastructure costs that persist.
Edmonton retailers carry fresh raspberries in standardized retail clamshell formats. Based on product data, the two primary formats in the market are a 0.5-pint (170g) and a 1-pint (340g) clamshell. The clamshell format, which Driscoll's effectively pioneered in the 1990s, is now the retail standard and directly influences the cost structure at retail. Smaller pack sizes carry a higher cost per gram and provide less unit-level margin buffer against shrink.
The following factors most directly influence the retail price of fresh raspberries in Edmonton: